Custom websites. Clarity and certainty.

Custom websites for businesses who want something built properly - not templates, not page builders, not endless back-and-forth.

Design & development. Fixed pricing. Clear communication.

Start a project

I design and build custom websites - the whole thing, from concept to launch. No templates, no page builders, just clean code that you own.

Custom, not templated

No page builders. No themes. Built from scratch to match your brand exactly.

Design + development

I handle both. No handoffs between teams, no miscommunication, no design-to-code compromises.

Fast turnaround

Modern tools and focused execution. Most projects launch in 2-3 weeks, not months.

One experienced person

No handoffs between juniors. You work with one person who's been doing this for years and can make decisions without checking.

What you get

Services

  • Custom websites
  • Landing pages
  • Redesigns and rebuilds
  • Automations and integrations
  • Ongoing maintenance

Fixed pricing

Clear scope, fixed price. No hourly billing, no surprise invoices. You know exactly what you're getting.

Mobile-first

Designed for phones first, then scaled up. Looks and works great on every screen size.

Structured revisions

Two rounds of revisions included. Feedback via a page-by-page document keeps everything clean and efficient.

Built for performance

Clean code, optimized assets, fast load times. Your site won't make visitors wait or hurt your SEO.

You own everything

Full ownership of code and assets. No lock-in, no proprietary platforms, no ongoing fees to me.

Direct communication

No account managers or middlemen. You work directly with me - async-first, clear, and efficient.

How it works

01

Enquiry

Tell me about your project. I'll respond with thoughts on fit and next steps.

02

Scope & proposal

A quick call to understand your goals. You get a clear proposal with fixed pricing.

03

Build & review

I design and build your site. Feedback is structured via a page-by-page document. Two revision rounds included.

04

Launch & handoff

Your site goes live. Full ownership of code and assets. Optional ongoing care available.

Selected work

Sophie Sherman

About

I'm Sophie - currently a tech lead and head of design, taking on select freelance projects while building my own product, Ourfit.

Background in frontend engineering, design systems, and product development. I work solo with clear processes and high standards.

Australia-based, working with businesses worldwide.

Currently accepting select projects.

LinkedIn

Common questions

What's included in a project?

Every project includes custom design, development, mobile responsiveness, basic SEO setup, and deployment. You get two rounds of revisions, and full ownership of all code and assets at handoff.

How long does a project take?

Most projects launch within 2-3 weeks from kickoff. Larger or more complex sites may take 4-6 weeks. I'll give you a realistic timeline in the proposal.

How do revisions work?

Feedback is collected via a structured page-by-page document - no scattered emails or Slack messages. Two revision rounds are included. Additional revisions are billed at my hourly rate.

What if I need changes after launch?

I offer ongoing website care for clients who want continued support. For one-off changes, I'm available at my hourly rate. Either way, you own your code - you're never locked in.

Do you work with startups?

Yes - startups, small businesses, and established companies. The common thread is clients who value quality and want something custom, not a template.

What's your payment structure?

50% deposit to begin, 50% before launch. All projects are fixed price with clear scope - no hourly billing or surprise invoices.

Get in touch

Tell me about your project. If it sounds like a good fit, I'll follow up to discuss details.

Thanks for reaching out

I'll get back to you shortly.